This article explores how the media landscape has evolved over the past few years.

In the online media landscape, what we see online is mostly elected by algorithms which are formed by our online behaviours. Each social media channel uses its own programmed system to suggest new material and suggest product that will attract the user. The types of media content examples that will be shown to a user is designed to keep individuals engaged. The algorithms are developed to keep people stimulated by suggesting and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are exposed to, creating more division and bias amongst users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for example, would recognise the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.

In the present day, online platforms have made it substantially much easier for everyone to create and share material. Previously, developing material for a large audience called for connectivity to a collection of crucial resources and financing. Currently, with making use of smartphones and common digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be quickly developed with just a couple of fundamental devices, along with reaching a massive audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, suggesting that social media has created a space for underrepresented communities to share their narratives.

The rise of online content has entirely changed what is suggested by the term mass media. Previously, mass media followed a hierarchical arrangement, using a top-down media model. Normally, a small group of professionals, such as newspaper publishers or broadcasters, who would develop material for large audiences who mainly just consumed it. Nevertheless, these days, with the aid of the internet, the face of media has seen significant change, making the consumption and accessibility of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own material, just as easily as they can absorb it. Social media has allowed anyone to contribute to public read more conversations, rather than simply the major media firms therefore as a result, mass media is no longer managed by a couple of big voices. Rather, it is spread out throughout countless user stories all over the world.